A roundup of the most important news of the week in the advertising awards world.
The 3% Conference
This week, the 3% Conference held their 2016 edition.
The event is growing and gaining support every year. The line of speakers was excellent and the message seems to be making some progress in the industry.
One new initiative of the 3% Conference was announced, in partnership with The One Club: The Next Creative Leaders.
A group of ten brilliant women from the creative community was selected after submitting their portfolio. Now, all eyes are on these women to see how far they go.
Cristal Festival
- The Cristal Festival is holding its 2016 edition in December.
- This year’s theme is the “Smart Renaissance”.
- The programme has been announced and features panels, such as “How to tame big data” or “Data-driven customer experience”.
The One Show
- The One Show has revealed its jury for its 2017 edition.
- Many industry figures have been chosen, such as Andy Fackrell, Laurent Leccia, Eric Quennoy, Eric Quennoy or Eddie Opara.
Big Winners of the week
- “Manboobs” for MACMA by DAVID Buenos Aires won three Gran Oro at the EL Ojo de Iberoamerica 2016
- “Justino” for Loteria Nacional by Leo Burnett Madrid won a Gran Oro at El Ojo de Iberoamerica 2016
- “Never Alone” for Guiness by AMV/BBDO won a Grand Prix at the Ciclope Festival 2016
And also
- Winners announced at El Ojo de Iberoamerica 2016.
- Winners announced at the Ciclope Festival 2016.
- Shortlist announced for the Interaction Awards 2017.
- Call for entries for the D&AD Awards 2017.
Story of the week: The 97% Conference
Among the incredible sessions this week at the 3% Conference, came a surprise speaker, John Kovacevich, a freelance creative director and copywriter.
He explained the the 50 micro-actions we should do to help maintain the ratio.
Quote of the Week
There’s a reason men make better creative directors than women. Extra brain.
The 97% Conference on Twitter
